My Choice: Increasing Voter Awareness in 2012 Jordan Parliamentary and Municipal Elections


The purpose of this project was to educate Jordanians, especially women, youth and marginalized groups about their voter rights and the importance of civic engagement as an effective feedback loop towards authorities.

It thus aimed at overcoming the low turnover experienced during previous national elections, yet leaving the decision of whether or not to vote to people themselves as well-informed citizens.

The main activities of the project included:

1) Nationwide voter awareness media campaign including radio spots, targeted emails, targeted SMSs and social media campaign.

2) Training of 60 community-based organizations across the country to deliver information regarding voter rights and civic engagement.

3) Targeted public meetings and workshops for women, youth and marginalized groups about voter rights and civic engagement.

4) Distribution of Election Education school packs to educate children, youth and their parents about the value of civic engagement.

5) Conduct of opinion-polls and post-election research about electoral behavior.

Project Details


Civic engagement




November 2012 – October 2013


The UK Embassy in Jordan

What we do more

socio-economic empowerment

Jordan is facing difficult time economically with high unemployment rates in particular among women and...

Read More

environment and climate change

The effects of climate change hit Jordan hard due to its geographical location in a...

Read More


Jordan is the world’s 4th poorest country in terms of water resources with an average...

Read More

community dialogue

The arrival of more than 2 million Syrian refugees to the neighboring Jordan has caused...

Read More

civic engagement

Civic engagement and citizen participation of women, youth and marginalized groups is crucial for the...

Read More

human rights of marginalized groups

About 20 per cent of Jordanians live in remote rural communities, and approximately 19 per...

Read More