My Choice: Increasing Voter Awareness in 2012 Jordan Parliamentary and Municipal Elections

Description

The purpose of this project was to educate Jordanians, especially women, youth and marginalized groups about their voter rights and the importance of civic engagement as an effective feedback loop towards authorities.

It thus aimed at overcoming the low turnover experienced during previous national elections, yet leaving the decision of whether or not to vote to people themselves as well-informed citizens.

The main activities of the project included:

1) Nationwide voter awareness media campaign including radio spots, targeted emails, targeted SMSs and social media campaign.

2) Training of 60 community-based organizations across the country to deliver information regarding voter rights and civic engagement.

3) Targeted public meetings and workshops for women, youth and marginalized groups about voter rights and civic engagement.

4) Distribution of Election Education school packs to educate children, youth and their parents about the value of civic engagement.

5) Conduct of opinion-polls and post-election research about electoral behavior.